Some people wait until the evening after they’ve gotten their tattoo to read their tattoo aftercare instructions and really pay attention to what they need to do. The truth is, the best time to learn about aftercare is before you get your tattoo.
The aftercare products that tattoo artists recommend vary from shop to shop, and sometimes from artist to artist. These are professionals with years of experience. If they recommend certain products and don’t recommend others, there are good reasons for that. They aren’t going to recommend something that may harm their work or their customer. Be sure to let your artist know if you are prone to allergic reactions before you get your tattoo.
Right after your tattoo is done your tattoo artist will clean up your tattoo and apply aftercare ointment. Then a bandage is applied. Your artist will instruct you to leave the bandage on for a certain length of time. Generally this is a couple of hours, but it may be more or less.
After leaving the bandage on for the amount of time specified by your tattoo artist, slowly and carefully remove the bandage.
With your hand (not a washcloth), gently wash your tattoo with mild antibacterial soap and lukewarm water. Use a patting, rather than a rubbing motion when washing. Once your tattoo is clean, pat it dry (don’t rub) with a soft washcloth. Let it air dry for about 10 minutes.
Now apply a thin layer of the aftercare ointment to your tattoo, being careful to cover the entire tattoo. Don’t apply too much ointment or it can overhydrate the tattoo as well as trap germs. Do not re-bandage. Wear loose, clean clothing over your tattoo if needed.
You can take showers, but no swimming, hot tubs or taking baths for two to three weeks. You will need to avoid prolonged sun exposure, although you should expose your tattoo to air as much as possible. You also should not shave the area for the first month.
Keep applying a thin layer of ointment two or three times throughout the day as needed to keep it from drying out.
After the first few days you will notice some peeling or scabbing. It will be itchy as well. Don’t peel, pick at the scabs or scratch it. Let your skin peel and release any scabs on its own. If you peel the skin off or pick at any scabs, the ink can come off with it.
At this point, your tattoo will also feel tight and dry like a sunburn. Keep applying a thin layer of your aftercare ointment a few times a day to keep your skin supple. Many tattoo artists will recommend switching to a simple lotion after the first few days. Follow your artist’s instructions on ingredients to avoid when choosing a lotion for this period of tattoo healing.
It usually takes about three weeks for a tattoo to be completely healed. Once it is healed it is important to apply sunscreen to help protect it from sunburns and fading. Making a habit of protecting your tattoo from the sun will keep the colors strong for many years to come.
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You don’t turn a book into a bestseller by accident. It’s the result of multitudes walking into bookstores and logging onto websites with your author’s title in mind. But for that to happen, your author must first establish himself as a respected authority whose name comes to mind when the audience has an itch that needs scratching—and that’s called branding.
Now, there’s a valid scientific background to branding audiences with your author and his book. Ivan Pavlov won the Nobel Prize for branding in 1904. Of all things seemingly unrelated to marketing, he was investigating the gastric function of dogs by analyzing their saliva. Imagine that. And he noticed they were salivating before he actually gave them their food. Pavlov found this “psychic secretion” intriguing because salivating is an automatic reflex in dogs. So he immediately abandoned his original experiment and redirected his focus. The new study entailed ringing a bell and then rubbing meat paste on the dogs’ tongues in an attempt to establish an associative memory between the two occurrences. Sure enough, the dogs were soon automatically salivating every time to the sound of the bell in anticipation of the meat paste!
It’s important to note that Pavlov chose meat paste because meat is something that always matters to dogs. A bowl of limes would not have produced the same reaction because dogs simply don’t have it in their hearts to care about limes. It’s the same sort of thing with readers. You can publish the best book that’s ever been written, but if it doesn’t speak to what matters to the heart of your audience, they’re going to pass it by for something that does.
What does the audience care about? Does your author’s book focus on important values of the audience? If it does, that’s a good start toward a strong marketing platform, and good marketing platforms lead to book sales. But if you want your author to be the one people think of first and feel the best about when they go searching to fulfill a value, then encourage him to utilize the three fundamental elements of branding: frequency, consistency, and anchoring.
Frequency is all about repetition. Pavlov rang that bell and distributed that meat paste day after day after day. He didn’t take a day off every now and again just to test the dogs’ memories. And neither should an author take a day off when he’s attempting to build a significant brand or marketing platform for his book. He has to find creative ways to keep getting in front of his audience on a regular, frequent basis, such as creating an online newsletter, arranging interviews on TV and the radio, setting up an Internet blog where he can have daily interaction with prospective and current buyers of his book. Suggest these possibilities to your author to get him into that frequency mode. And maybe you even know some people who would interview him. A little helpful info goes a long way.
Consistency has to do with your author always delivering a valued experience to the audience. Pavlov rang the same bell before every feeding. He didn’t mix and match between a multitude of high-pitched sounds. Nor did he vary what came next. He wanted those dogs to recognize that bell and associate it immediately with one thing, the taste of meat—just as you want people to associate your author and his book with a particular valued experience every time they think of that value. Is his book about a new management technique? Then suggest he offer to speak for free at local business college and community colleges, and encourage him to keep using the keywords and phrases that encapsulate his insightful business concepts. If he’s got a logo, then make sure he consistently displays that whenever and wherever he can.
Seth Godin, author of the bestseller Purple Cow, understands frequency and consistency in a book marketing and public relations campaign. He practices frequency and consistency through——
1. Permission marketing is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company. He sold it to Yahoo! three years later and became VP of Permission Marketing for Yahoo!.
2. Fast Company magazine, where Godin is a long-time contributing editor.
3. Seth Godin’s Blog is one of the most frequented blogs in existence.
4. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include ‘visual’, ‘personal,’ and ‘dynamic.’
5. ebooks. In the year 2000, Seth made his new release, Unleashing the Ideavirus, available to everyone through a free download. More than one million people responded. And that sparked huge sales of the hardback copy of the book.
Anchoring, the third and final piece of the branding puzzle, poses the greatest challenge. Anchoring has to do with creating an association between your author and something already valued and rooted firmly in the audience’s heart and mind. Pavlov chose meat paste because meat already exists as an important matter in the heart of a dog. This is anchoring at its finest. As Seth Godin puts it, “Create something they want to talk about and make it easy for them to do so.”
Because you are publishing his book, you know your author has something that thousands of people value and are interested in. To help your author anchor his book in the hearts of that potential audience, refer him to books by marketing gurus such as Roy H. Williams (The Wizard of Ads, Secret Formulas of the Wizard of Ads, Magical Worlds of the Wizard of Ads), Bryan and Jeffrey Eisenberg (Call to Action, Waiting for Your Cat to Bark), and Chip and Dan Heath (Made to Stick). As he learns great techniques for stimulating the attention, interest, and desire of his audience, he will create book marketing efforts that link and anchor their values to his book.
What is your author doing to help people think of him first, and feel good about it, when an important value of theirs comes to mind or when their itch needs to be scratched? Is he just irritating the dogs?
Questions about publishers helping authors with branding may be directed to Michael R. Drew at the Austin, Texas, headquarters of Promote A Book: 512-858-0040. You can also contact Michael via email at Michael@promoteabook.com.
mike drew – book publicist http://www.beneaththecover.com/michael-drew mike is a book marketing and promotion specialist. mike can tell you just what all the marvelous benefits are that you will get from becoming the author of a bestselling book; selling a lot of books is just the beginning.
Ghostwriting is becoming a very profitable business online in the last couple of years. If you don’t know what this is there are many e-books and reports released on the Internet every month.
You will find that with any ebook, more are not written by the owner of the product themselves. Many of these products have come from other ghostwriting gurus, that have advertised themselves. The ghostwriting experts job is to write and entire e-book or series of reports for the product owner.
Ghostwriting is such in demand and lucrative that freelancers around the world have joined in and have taken up this great opportunity and has been making some serious ghostwriting gurus serious amounts of money. The real secret to this is to prove yourself and write lots of great content for your clients so you can use this for proof with future prospects. Its like having a series of resumes ready, and once these people see your work they will snap you up in a second if you impress them.
As a ghostwriter, you will need to come up with a series of tiny books, products and reports while follow a specific criteria:
1) Give them exactly what they want and follow the deadline dates.
2) All the work undertaken must be your own original work and not copied from someone else.
3) It must be high quality work and free from spelling and grammatical errors.
4) You must submit your work in .doc or .rtf forum so that it is easy to read.
5) With Ghostwriting you must follow deadline dates, as you clients may have deadlines themselves.
6) All copyrighted material must be discussed to ensure legal issues do not brew up futher down the track.
Remember that you are a writer on behalf of your client. This means that all copyrighted material belong to your clients for good.
Once you have sorted out your ghostwriting arrangements, you need to complete your work and charge your client.
Normally Ghostwriting experts charge their clients Per Page - the amount you can charge is up to you but it normally ranges in the 2 – 10 dollars per page. But it is important on the quality and reputation of your work.
Ghostwriting experts also charge Per Word – This is where your reputation comes in. The better and more known you are and (your experience and reputation) the more you can charge.
Before you create your masterpiece you need to spend a great deal of time writing, and coming up with ideas. Next you need to do a lot of research and find out what info you have accessible to you. This will increase the success and the quality of you end product.
Sometimes there are favorite clients who will like your ghostwriting works so much they will hire you over and over, and as a ghostwriting expert repeat business is the easiest money you can make. You just have to make sure you put out high quality work and on time.
There are lots of resources online and no matter if you are young and looking to start a career online or have just retired, ghost writing is becoming a favorite for lots of people. Some have even replaced their normal wage by doing this ghostwriting.
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There are a lot of different ways to inform people about different ideas and products on the internet. However, one of the fastest growing ways is, of course, ebooks. These are books that you write on the internet that are made to be distributed only by way of the internet. This can include email, downloads, or posting them on web sites. There is good news and bad news about ebooks.
The good news is that just about anyone can write an ebook, and the bad news is that just because anyone can write one, does not mean that they are all going to turn out great. It can be hard to write an ebook that people are going to want to read. The key when writing ebooks is to minimize your effort and maximize your profits. That is not easy. However, it can be done.
There are two different ways to go about writing an ebook with little effort. The first way is to, of course, do it yourself. Doing it yourself is going to cost you a little bit of effort no mater how you look at it. However, if your topic is well researched, and you know your targeted niche, then you are going to be able to type up an ebook with very little effort. Your knowledge worth money. So don’t be affraid to use your knowledge to write an ebook. Make your knowledge sell! There are a thousand ways to stretch your knowledge into a product worth.
The great news is that when you make an ebook yourself, you are sure that it’s going to turn out the way that you want it to. However, the down side to writing your own ebook is the fact that if you do not like it, the only person you have to blame is yourself. If you are a poor copywriter, it would be a good idea to consider another option for creating your ebook.
The other option about writing an ebook is, of course to hire a freelance writer. This can be one of the easiest ways to write an ebook. All you have to do is tell the freelancer what you are looking for, and they type it up. They only have to make one copy, because you can just copy it and make more yourself. This by far is the easiest way to make an ebook and requires little to no effort.
The only downside to hiring a freelance writer is for that reason right there, you have to hire them! That means it’s going to cost you money. However, usually the amount of money the ebook is going to bring in, far out weights the amount of money you spent on it. Advertising on the internet has never been easier than it is today. To make sure that you get the most out of the internet you should try making or hiring someone (unless you’re a very good copywriter) to make your own ebook.
To Your Success!
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Systemize! Strip it down! Eliminate! Accentuate!
It sounds like a college cheer. Rah! Rah! Rah-Rah-Rah!
Actually, it’s a lot more than a college cheer. It is the way professional editors polish writing. Even Asimov and Hemmingway had editors. In fact, without their editors, they wouldn’t be the acclaimed writers that they are.
I wouldn’t presume to be a polished writer myself, but I know that I see so much lousy writing on the web that I wish everyone had Audrey Own at their elbow, forcing them to write better.
Although we can’t all capture Audrey’s time, we can review the editing techniques that she so generously shares with us in “Get Your Writing Fighting Fit”. In eleven snappy chapters she takes us from sloppy to sublime. It’s part of her editing philosophy to keep it snappy: “Lean, mean writing keeps your readers keen” (p.6).
First Audrey examines the elements that editors look for when they do their editing task. Things like words, sentences, paragraphs and chapters – all the good, the bad and the truly ugly.
Then she shares her seven step Quick Assessment Process. Here is how you and I can create writing that flows with a zing. We are to take only two pages of our project, and we set a timer to limit us. Then, with a swirl of circles and X’s, looking for very specific items, our writing emerges with strength and vitality. And it’s all done in a matter of a few minutes.
For instance, one of her steps to writing success is to read just the first sentence of each paragraph. Reading just that much, does the writing convey the general idea? It should. The first sentence is that important. If it does not, that is an area of your writing that needs attention.
One of Audrey’s editing techniques is to give variety to sentence and paragraph length and structure. Mix it up, she calls it.
Like here.
This is a great editing system. It is clear, direct, fast, and very doable for most writers.
Keep in mind that “editing” is not “writing”. “Editing” is what enhances our “writing”. Before editing can do you a blimey bit of good, you need to start with solid writing. Your idea needs to be there, composed in reasonable sentences and paragraphs.
Then put your own writing through Audrey’s great seven step editing process and Bingo! You’ve got a great piece of prose.
Pick up your copy of “Get Your Writing Fighting Fit” at http://www.writershelper.com/gywffsales.html . It’s worth every penny of the $29.00 cost. And while you are at Audrey’s website, take a look around. You’ll discover slews of more great ideas too.
It is so easy to slip into bad writing habits, even truly awful writing habits. We all do it. So once in a while, put your writing through a solid editing review. You will probably be amazed at what you discover. You and I may never be Hemingway, but we needn’t be Prudy Hackaway either (she’s the one who never got published).
maryann shank has been writing for the business world for over 20 years. she is the force behind business plan master and your network marketing coach. as a business plan editor/reviewer, she has seen more awful writing than she cares to think about, and considers audrey owen’s book and website a very welcome corner of the web world.